Health Care System Positioning and Differentiation

Health Care System Positioning and Differentiation HCS 539 Health Care System Positioning and Differentiation A well planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketing and branding strategies are key components of consideration in the development of all encompassing marketing plan. Mercy Health Systems and Crozer-Keystone Health Systems have both successfully marketed themselves in the community as outstanding health care providers. The purpose of this paper is to discuss the different strategies used by Mercy Health Systems’ and Crozer-Keystone Health Systems’ to actively market their organizations. A well planned marketing approach†¦show more content†¦The additional visions that each establishment focuses on is the key focus for each organizations differentiation strategy. Branding a product or service requires a formation of something about the product or service that is exclusive in the market (Hyatt, 2001). Consumers must recognize the product as having advanta geous features not provided by the competitors (Hyatt, 2001). Mercy Health Services branding technique is focused on the organization’s being â€Å"motivated by faith in a merciful God, works to actualize that faith† (Mercy Health Systems, 2010, p. 5). This focus on a religious aspect sets Mercy Health Systems apart from Crozer-Keystone Health Systems and gives Mercy Health Systems a branding strategy that sets them apart from many other organizations. Mercy Health Systems not only promotes healing in the physical and emotional since. Mercy Health Systems also endorses a spiritual healing. On the Mercy Health Systems it states that a greater family unity is encouraged along with helping patients and family members to accept the patients’ medical condition while providing kindhearted support (Mercy Health Systems, 2010). Mercy Health Systems branding strategy seems to have a direct focus on the spiritual wellbeing of it patients and their loved ones. Mercy Health Systems mission is â€Å"Healing in the broadest sense† (Mercy Health Systems, 2010, p. 2). Crozer-Keystone Health Systems’ focusShow MoreRelatedPositioning and Differentation1628 Words   |  7 PagesPositioning and Differentiation Paper For Referencing Only- Do Not Copy Positioning and Differentiation Paper The positioning and differentiation strategies of two nearby hospitals, St. Francis Hospital located in Roslyn, New York and the Schneider Children’s Hospital in New Hyde Park, New York will be discussed in this article. These two institutions are located in Long Island, New York and are approximately 5.2 miles apart from each other, servicing the nearby counties of Queens, NassauRead MoreGlaxo Wellcome Mini Case Essay1521 Words   |  7 PagesGlaxo Wellcome Inc. Mini-case Report April 2, 2007 [pic] Executive Summary Glaxo Wellcome Inc’s primary business is to market prescription products to physicians and health care providers. One of the top three pharmaceutical firms in the world, Glaxo Wellcome Inc. held about 4 percent of the worldwide prescription pharmaceutical market. The U.K. based company was formed in 1995 when Glaxo Pharmaceuticals acquired Burroughs Wellcome. While the company is based in the U.K., the U.S. marketRead MoreThe Cpu Microprocessor Industry s Market Size And Segmentation Essay1557 Words   |  7 Pagesshare, according to Passmark (Passmark, 2016). This paper will focus on discussing the CPU microprocessor industry’s market size and segmentation and competing firms, as well as analyzing Intel’s own strategy of segmentation, targeting, positioning, and differentiation in order show that Intel has determined and responded to customer needs and wants and has satisfied those better than their competitors. Industry Overview Although only one component of Intel’s overall business portfolio, the CPU marketRead MoreRenova Case Study1692 Words   |  7 PagesMission – promote the well-being of both body and mind, while granting a successful relationship not only of a person with oneself but also with the whole environment. Vision – Europe’s leading brand that loves the consumers, cares about them and has a culture of innovation, always appearing with creative, daring and well designed solutions that have in mind environmental issues and the emotional connection between products and consumer. Strategic objectives: * Expand into new marketsRead MoreCanyon Ranch Case1582 Words   |  7 Pagesunique value proposition. However, competition has started becoming an increasing threat, as the trend has shifted towards convergence between medicine and spa services. There are a number of new players, and in order to maintain that point of differentiation, Canyon Ranch will need to build their relationships with their customers. In order to do that, they need to implement a CRM strategy. Some of the major considerations include: * Leadership: Leadership sees the potential value of informationRead MoreKey Components Of The Information Systems Management1148 Words   |  5 PagesWithin this research paper you will find key components of the information systems management discussed throughout this course, beginning with Collaborative Information Systems. Opening with a definition, a collaboration system is design to help unite employees working on a similar task. A most effective information system provides users with the information needed to respond to environmental requirements while staying useful and evolving as the demands change. Typically under normal circumstanceRead MoreDr. Beckitts Dental Office2895 Words   |  12 Pagesconstant revenue with high profit margin. However, in spite of the technical talent she gained from the university, she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and government regulation in health, Beckett’s margin has declined due to continuously increasing overhead cost. She needs to adapt in the changing environment by investing in new technologies and spend for staff’s trainings. She strongly believes in providing a higher quality levelRead MoreDistribution Of Rite Aid Pharmacy1620 Words   |  7 PagesRite Aid Pharmacy is aiming to make itself as a cost leadership company in the national drug retailer industry. The cost leadership strategy focuses on focuses on lower cost and differentiation than their competitors (Barney Hesterly, 2012). Businesses using the cost leadership strategy focuses on making lower prices and can still make a satisfactory profit. The cost leadership can charge a lower price but can still make about the same amount of profit with its competitors. Rite Aid has been successfulRead MoreBowen Systems Theory Paper1598 Words   |  7 PagesBowen Systems Theory The primary focus is on the individual’s ability to differentiate her/his own intellectual functioning from feelings and the social and curtirial . sociocultural experiences influence and shape perceptions of self and family interactions, and how personal relationships are affected by two primary factors of individuality and togetherness (Bowen Family Therapy, n.d.; Nichols, 2013). Dr. Bowen’s theory of human behavior focuses on all the members of the family as a single emotionalRead MorePtlls Assignment 1 Roles and Responsibilities Essay1137 Words   |  5 Pageslegislation, institutional requirements and ground rules. Reflecting on my responsibilities of ESOL as teacher, they include promoting a safe, supportive learning environment by ensuring that the entitlement, equality, inclusivity, diversity and differentiation principles are observed; preparing lesson plans and teaching materials; keeping records of lesson plans, attendance, retention, satisfaction, progress, assessments and complaints; interviewing prospective students ensuring they enroll on appropriate