Wednesday, May 6, 2020

Health Care System Positioning and Differentiation

Health Care System Positioning and Differentiation HCS 539 Health Care System Positioning and Differentiation A well planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketing and branding strategies are key components of consideration in the development of all encompassing marketing plan. Mercy Health Systems and Crozer-Keystone Health Systems have both successfully marketed themselves in the community as outstanding health care providers. The purpose of this paper is to discuss the different strategies used by Mercy Health Systems’ and Crozer-Keystone Health Systems’ to actively market their organizations. A well planned marketing approach†¦show more content†¦The additional visions that each establishment focuses on is the key focus for each organizations differentiation strategy. Branding a product or service requires a formation of something about the product or service that is exclusive in the market (Hyatt, 2001). Consumers must recognize the product as having advanta geous features not provided by the competitors (Hyatt, 2001). Mercy Health Services branding technique is focused on the organization’s being â€Å"motivated by faith in a merciful God, works to actualize that faith† (Mercy Health Systems, 2010, p. 5). This focus on a religious aspect sets Mercy Health Systems apart from Crozer-Keystone Health Systems and gives Mercy Health Systems a branding strategy that sets them apart from many other organizations. Mercy Health Systems not only promotes healing in the physical and emotional since. Mercy Health Systems also endorses a spiritual healing. On the Mercy Health Systems it states that a greater family unity is encouraged along with helping patients and family members to accept the patients’ medical condition while providing kindhearted support (Mercy Health Systems, 2010). Mercy Health Systems branding strategy seems to have a direct focus on the spiritual wellbeing of it patients and their loved ones. Mercy Health Systems mission is â€Å"Healing in the broadest sense† (Mercy Health Systems, 2010, p. 2). Crozer-Keystone Health Systems’ focusShow MoreRelatedPositioning and Differentation1628 Words   |  7 PagesPositioning and Differentiation Paper For Referencing Only- Do Not Copy Positioning and Differentiation Paper The positioning and differentiation strategies of two nearby hospitals, St. Francis Hospital located in Roslyn, New York and the Schneider Children’s Hospital in New Hyde Park, New York will be discussed in this article. 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