Melissa Richardson Essay Example | Topics and Well Written Essays - 1750 words

Melissa Richardson - Essay Example While discussing in more details, it can be said that she was very well aware of the fact that the role of a sales manager goes much more beyond the job responsibilities of a normal sales executive. She was to some extent aware of the fact that the sales manager needs to supervise the work done by the team members and has to take in to account the review of the progress of each employee in regards to his or her target achievement. She also had the idea that as a sales manager, she needs to provide significant motivation to the sales executives on a regular manner, so as to enhance their performance on the job. It is important to highlight that there exists a significant difference between the roles and responsibilities handled by a sales executive and sales manager. Talking on this note, it can be said that the traditional job responsibilities of sales executive comprises of leading the sales force of the company for acquiring sales of the company’s products or services. The k ey roles of a sales executive involve planning, organizing, implementing and monitoring of the sales executive of the firm (Jeff 18). Talking in regards to the role of a sales manager, it can be said that the job responsibilities include hiring the sales force, managing and motivating the sales team, achieving the sales target for the company. It is also important to say that the sales manager has a very crucial role in managing the sales turnover of the company, planning the promotional activities and devising the sales strategy to generate product and service sales for the company (Miller 5). Talking from the view point of ColorTech Greenhouses, Inc., it can be said that the job role of the sales executives for the company comprises of developing the accounts or business prospects of the company from large as well as small customers. While talking about the job role of the sales manager, it can be said that apart from managing and motivating the sales team, a lot of paper work is also involved on the job role of the sales manager (Booth and Cates 3). 2. It can be said that Richardson in an attempt to develop a high level of compatibility for handling the new responsibilities in a job focused on doing a number of right things. The very first thing that has to be mentioned is the fact that Richardson enrolled herself for a sales manager training course. It has to be highlighted that this particular action of Richardson was fuelled by the expectation that the course will help her to learn the necessary steps that will help her to manage the new responsibilities. The second most important thing that was done correctly by Richardson is to use her time listening to Spanish language, since she expected it will help her to develop a high level of compatibility with the other employees of the company, who prefer to use Spanish for one to one interactions. The third correct thing that was done by Richardson was to develop and design a motivation program that will help to boost the motivation level of her sales team. It also has to be highlighted that Richardson in her interest to develop the level of compatibility with the new job requirements took a few wrong decisions. First of all, she should have dropped out from the previous sales management classes she was taking since she felt they did not add much value to her. Second, the issue of not taking Spanish language classes to develop her language compatibility was also a very wrong step. It can be said that Richardson should have dropped out from the first sales management course and should have opted for a small course on management. The small course on management would have helped her in developing a level of familiarity with sales, leadership as well as the issues related to the paperwork. Also, she should